What is a facebook landing page ?
A facebook landing page is a page which lives inside the fan page (the giffgaff facebook social page).
In addition to this, i have done some research and have found it is possibe to do this -
What are the possibilities ?
Me and sandra(pink calculator) was talking about landing page which contains a visual status page such as this -
Although this community managed, it can be vice versa as well.
Why do this ?
As their is lack of staff on facebook, this would help get a message across of any problems on the network and would get rid of pointless questions about service questions and redirect them to the community before they ask on the facebook page (where staff can help more).
Benefits to giffgaff ?
- Always cost - The cost of giffgaff hiring separate staff, that are helping on facebook will be reduced as less intervention on facebook page will be needed as they are being re-directed to the community.
- Always time - The time consumption [one of key points sandra brought up], will be reduced on interveening on the facebook page.
- More fun ? - As giffgaff is a online business, members & customer expect the business to be more interactive in their approach.
- communication ? - Giffgaff will increase communication levels on facebook as they will be reporting back on that page. I'm not saying it has to be done by staff but myabe community managed page ?
- Functionality of facebook - As a business, this landing page will allow people to comment on the page and give feedback which can be picked up by the social team, and it would help to spread giffgaff.