As I have been out and about talking about the benefits of giffgaff, a lot of people have come back to me with the same feedback.
"Giffgaff just aren't competitive anymore!"
But as I talk further with the individual, the deals they are comparing against are not like for like. For example, Sky might have a temporary promotion of 2GB data for £6/m or Virgin have a promotion of 4GB data for £8/m. In any case both those promotions are for 12 month contracts.
This got me thinking, perhaps Giffgaff can be a little bit more adventurous with its offerings by getting people to commit to a minimum term of 12 months, or any other predefined period that would make economical sense to the giffgaff network.
Adding a longer period of commitment as an option will allow people the option to select a deal that is more relevant to them. For example, I would sacrifice unlimited minutes for more data. However my parents, would sacrifice some data for more minutes, etc.
If people are still unsure about what I think is possible by this, please check out ID mobile and see the variety of options offered there.