It is a monthly occurrence for parents to hear their children moan about being out of data! My idea is instead of data only goodybag which for the bank of mum and dad means more money! Create the family opption
Give giffgaff members the options to
1. Set up 1-5 giffgaff contacts as a family group, a family group could encourage more auto top ups every month and give parents the ability to keep an eye on there kids usage.
2. Gift your own data! Anyone in the family group with £15 goodybag or higher can gift there own data 1Gb at a time to anyone in the family group
Having the option to gift your data may encourage at least 1 out of every 5 members opting to use the family feature to purchase goodybags with a larger data allowance but guarantees 1 out of 5 "family" members a minimum £15 spend.
Networks such as Sky mobile and EE already offer similar data gifting options so why not giffgaff?!
Likely outcome: more using giffgaff, goodybags with larger data amounts purchased, probable increase in auto top ups.
1 happy giffgaff family leads to more happy giffgaff families